A moment to give, no moment to take的封面
书籍主题:

A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

LAP LAMBERT Academic Publishing (2014-08-06 )

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ISBN-13:

978-3-659-52026-6

ISBN-10:
3659520268
EAN:
9783659520266
书籍语言:
英文
作品简介:
Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Usep Suhud
页码 :
404
发表日期:
2014-08-06
现货:
备有现货
类别:
广告,市场营销
价格:
150.24 S$
关键词:
Volunteer Tourism, social marketing, taking.receiving and giving motivation, Structural Equation Model

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