A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL的封面
书籍主题:

A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL

Advertising Media Exposure Model

VDM Verlag Dr. Müller (2010-04-08 )

Books loader

Omni badge 有获得代金券的资格
ISBN-13:

978-3-639-22294-4

ISBN-10:
3639222946
EAN:
9783639222944
书籍语言:
英文
作品简介:
Estimating the number of individuals who may see or hear an advertisement and the number of times these individuals will be exposed to the advertisement is a foundation of advertising management. A reach and frequency exposure estimation model is one method that provides this information, which is fundamental to effective media decision making. The main purpose of this study is to explore a new sequential aggregation media exposure model that resolves some inherent limitations and improves accuracy of available non-proprietary media models. To accomplish this purpose, first, seven previously developed exposure distribution models were compared against the newly developed model, the Canonical Sequential Aggregation (CSD). Then, eighteen CSD variations were developed to find out the effects of aggregation order utilizing the same canonical expansion reach formula but different aggregation orders by the size of audience variables and ways of aggregation. In total, twenty-six media exposure distribution models were evaluated against U.S. Web audience behaviors based on 560 tabulated random schedules from 2003 comScore data.
出版社 :
VDM Verlag Dr. Müller
网址:
http://www.vdm-verlag.de
由(作者):
HYO GYOO KIM
页码 :
224
发表日期:
2010-04-08
现货:
备有现货
类别:
广告,市场营销
价格:
2,797.39 NT$
关键词:
Advertising, Reach, Media Exposure Model, Internet

Books loader

时事通讯

Adyen::diners Adyen::jcb Adyen::discover Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet 银行转帐

LOGIN
  0产品在购物车内
编辑购物车
Loading frontend
LOADING